Job Description

A gorgeous, contemporary women's brand is looking for a strategic Brand Marketing & Social Media Manager to execute comprehensive brand marketing initiatives, social media strategy, and influencer partnerships to enhance brand awareness, engagement, and customer loyalty.
Local New York Candidates- IN OFFICE FULL-TIME

• Develop and implement a comprehensive brand marketing strategy that integrates social media, influencer marketing, partnerships, PR, events, and content creation to enhance brand awareness, engagement, and customer loyalty.
• Own and execute the social media strategy. This includes content planning, posting, community engagement, and platform growth across Instagram, TikTok, Pinterest, and emerging channels.
• Oversee content creation and execution, including monthly content calendars, visual storytelling, user-generated content, and product launch campaigns in collaboration with the creative team.
• Serve as the primary contact for PR agencies to ensure consistent brand messaging across media outreach, press placements, and PR initiatives.
• Lead influencer marketing strategy. This includes scouting, negotiating partnerships, managing campaigns, and tracking performance to maximize brand exposure and ROI.
• Plan and execute brand activations, strategic collaborations, and experiential marketing events to enhance customer engagement and visibility.
• Analyze marketing and social media performance, preparing reports with actionable insights and recommendations to optimize efforts.
• Stay ahead of fashion industry trends, digital marketing strategies, and social media best practices.

• 5 -7 years of experience in brand marketing, social media, and influencer marketing within the fashion industry.
• Thorough knowledge of brand positioning, storytelling, and consumer engagement.
• Expertise in social media strategy, with a deep understanding of Instagram, TikTok, and emerging platforms.
• Experience in influencer marketing, including sourcing, negotiation, and campaign management.
• Ability to conceptualize and execute creative marketing campaigns that drive brand awareness and conversion.
• Strong analytical skills to track performance metrics and optimize marketing efforts.
• Excellent written and verbal communication skills, with a keen eye for copy and visual aesthetics.
• Experience managing a team and collaborating cross-functionally.
• Passion for digital marketing innovation.
• Skilled in: Shopify,Klaviyo, Dash Hudson, Canva, Instagram, Facebook, TikTok, Twitter, Microsoft Word, and Microsoft Excel.

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